CLIENT: HASBRO PROJECT: TRANSFORMERS
ILLUSTRATION / PACKAGING SYSTEM / KEY ART / CREATIVE STRATEGY / IDENTITY SYSTEM
Transformers is a Hasbro tent pole franchise, built on years of legacy brand iterations. For Transformers: The Last Knight, the last of the Michael Bay movies, we were asked to create a bold new brand identity that not only carved out a unique presence on shelf, but also one that would signal a new Hasbro Transformers era, and lay the groundwork for the future of the franchise.
CLIENT: HASBRO PROJECT: TRANSFORMERS
ILLUSTRATION / PACKAGING SYSTEM / KEY ART / CREATIVE STRATEGY / IDENTITY SYSTEM
Transformers is a Hasbro tent pole franchise, built on years of legacy brand iterations. For Transformers: The Last Knight, the last of the Michael Bay movies, we were asked to create a bold new brand identity that not only carved out a unique presence on shelf, but also one that would signal a new Hasbro Transformers era, and lay the groundwork for the future of the franchise.
CLIENT: HASBRO PROJECT: TRANSFORMERS
ILLUSTRATION / PACKAGING SYSTEM / KEY ART / CREATIVE STRATEGY / IDENTITY SYSTEM
Transformers is a Hasbro tent pole franchise, built on years of legacy brand iterations. For Transformers: The Last Knight, the last of the Michael Bay movies, we were asked to create a bold new brand identity that not only carved out a unique presence on shelf, but also one that would signal a new Hasbro Transformers era, and lay the groundwork for the future of the franchise.
